Zodiac invented the inflatable boat, but on Instagram that legacy translated into likes, not leads. In the US, its biggest growth market, the brand wasn’t a legend yet. It was a challenger.

As the growth strategist coordinating Zodiac’s partners across Europe and North America, I built a full-funnel system: Meta campaigns and giveaways for awareness, boat shows, sea trials and dealers to convert, all fed by AI content at scale.

Proven in France and the Netherlands, then extended to the US: a cost per lead of $0.50 to $1, three times more US leads, and 25% of Zodiac’s Instagram following now coming from the US.

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