Paris • New York
PROJECTS
(Selected projects)
Supported every collaboration with Nike, with instant e-commerce sell-outs.
Contemporary menswear built from zero: brand building, art direction, content creation, e-commerce and distribution.
Built the entire social CRM, driving six figures of additional monthly revenue online and in store.
Supported the new releases with generative imagery.
Growing awareness overseas, with the brand’s 130th anniversary turned into a sales driver.
Art direction and image making, season after season, as the brand’s main asset.
Social CRM and conversational marketing strategies.
Consulting through peak season, from Black Friday to end-of-year inventory.
Organic growth and distribution, from the first stockists to international retail.
Parisian tailoring translated into a direct line with its customers.
D2C strategy for the release, across the Paris pop-up and e-commerce.
Built the brand’s CRM through lead generation and social media.
Release strategy for the collaboration series, sold out at launch.
A fanbase turned into a direct channel, from tour dates to merch.
Direct-to-consumer releases run entirely on the brand’s own channels.
AI-produced campaign visuals, delivered without a shoot.
Built the brand’s social CRM through lead generation and collaboration releases.
Brand expansion across strategic territories, supported by always-on conversational campaigns.
Bad Bunny, PR placement.
Several D2C campaigns: UNDW3, Novak Djokovic, Spinor release.
Spinor release with Courir: Christmas retail campaign and drive to store.
D2C release of the jersey collaboration, a couture signature on club colours.
The house’s first fragrance, carried from sample request to repeat purchase.
J Balvin for Slimi Magazine, editorial production and PR placement.
Offset, PR placement.
Koba LaD for Hypebeast, editorial production and press coverage.
Social commerce and loyalty for a skate-rooted label, from first order to repeat.
Air Force 1 collaboration: online sell-out paired with drive to store in key cities.
Social commerce and D2C for mountain equipment, from gear advice to conversion.
Content creation for the label’s new chapter.
Collection releases pushed to a base grown collaboration after collaboration.