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ROA Hiking: after dark in the French Alps
An imagined campaign for ROA Hiking’s Fall/Winter 2026 collection, set in the French Alps after dark.
What begins as a night hike becomes a portrait of the journey: technical garments moving through cold air, rocky terrain and demanding climbs.
Created with AI, the series explores the relationship between outdoor gear and the people who rely on it, capturing the quiet intensity of a night spent in the mountains.
Unofficial concept campaign.
What begins as a night hike becomes a portrait of the journey: technical garments moving through cold air, rocky terrain and demanding climbs.
Created with AI, the series explores the relationship between outdoor gear and the people who rely on it, capturing the quiet intensity of a night spent in the mountains.
Unofficial concept campaign.