Horace: everyday rituals, London energy

An imagined UK launch campaign for Horace, bringing its straightforward approach to men’s grooming into the rhythm of British music culture.

Still life photography puts the brand’s flagship products at the centre, turning everyday essentials into objects of attention through composition, texture and light.

Created with AI, the concept imagines Skepta and Fred again.. as ambassadors, connecting two distinct musical worlds through a shared idea: feeling comfortable in your own skin.

Unofficial concept campaign.