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ASICS: a product campaign with no product shoot
For a sneaker brand, every new silhouette creates a content challenge. ASICS needed high-quality imagery across environments for a trade marketing campaign with Courir, without a separate shoot for every setting.
The work started with art direction: defining the light, materials and mood that fit both the ASICS identity and Courir’s audience.
AI models were trained on the product itself to preserve every stitch, texture and proportion. A production pipeline then translated that direction into a range of still life images across environments.
What began as one campaign became a repeatable approach to product imagery: combining creative direction with product fidelity, at the pace of a sneaker release calendar.
Explore the workflow ↗
The work started with art direction: defining the light, materials and mood that fit both the ASICS identity and Courir’s audience.
AI models were trained on the product itself to preserve every stitch, texture and proportion. A production pipeline then translated that direction into a range of still life images across environments.
What began as one campaign became a repeatable approach to product imagery: combining creative direction with product fidelity, at the pace of a sneaker release calendar.
Explore the workflow ↗