Paris • New York
← Creative ProjectsASICS × Courir / Creative process
From product.
To possibility.
A product campaign with no product shoot.
Product references, a world and an art direction. Brought together to create the final imagery.
01 / The brief
Create product imagery across different environments for an ASICS trade marketing campaign with Courir.
02 / The challenge
Give each setting its own character while keeping the sneaker recognisable. Shape, materials, stitching and proportions remain the reference throughout.
The workflow
Three inputs. One direction.
Open a step to explore.
01Product references
The sneaker, its shape and details.
02World
The setting for the image. Start with words, image references, or both.
World description
Soft interiors and tactile stone surfaces, shown here through the finished campaign images.
03Art direction
The light, palette, framing and mood.
04Composition + Direction
Bring the product, world and art direction together into one clear image direction.
05Selected outputs
The existing ASICS campaign imagery.
← Back to Creative Projects